By 2020, B2B ecommerce is predicted to hit $1.1 trillion. For B2B merchants, having an online store has become an essential part of doing business.
Having a simple brochure-ware site is not enough to provide an impeccable user experience that will attract new customers.
Choosing a B2B ecommerce platform can be a frustrating and confusing experience for many B2B businesses. There are many platforms out there and the list of tools and features can make your head spin.
To make sure you are choosing the best software solution for your business, you need to get clear on your goals. It is also important to consider your requirements from a customer’s perspective so you can focus on features that will help you create a perfect user experience to serve your buyers.
You should expect the following features from your B2B platform:
A cloud-based ecommerce platform means you don’t have to worry about the web hosting, maintenance, and updates of the website.
Cloud-based platforms are vigilant to cybersecurity, meaning you also don’t have to worry about the safety of your information, as well as, your customers’ information.
During the B2B purchasing process, over 40% of the researches use their smartphones. In order to create an impeccable user experience for buyers who use smartphones to research and place orders, your platform should be fully optimized for mobile user experience and include features like autofill, click-to-call, and mobile-optimized and modern layout.
Your ecommerce platform should allow B2B customers to do more than placing an order. Potential buyers should be able to find information, manage their account, track orders, and more without having to pick up a phone or send an email.
Building an ecommerce website by using a free ecommerce website builder might save you a few bucks, however, you will have to pay the price later on.
As your business develops and grows, the increased traffic, as well as, higher purchasing volume can cause slower load time for your potential buyers.
Your ecommerce platform should display user and account-specific information. The platform should also offer personalized user experience with different features including volume discount, the option to re-order from previous purchases, and etc.
Unlike B2C customers, B2B purchasers buy products in bulk and usually, they want to set up a recurring order so they can refill their stock whenever the inventory is low.
These buyers need more flexible payment options. Your ecommerce platform should offer payment by ACH, check, purchasing card/virtual card, wire transfer, and more.
Your B2B software needs to integrate with existing apps to ensure a seamless customer experience.
More and more customers today are expecting omnichannel service. The ecommerce platform you are using should become the central point that stores data and reflects updates from all customers in order to avoid frustrations and errors.
Now that you know what features and options to look for, find a B2B software that meets your requirements.
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— B2B Next Conference (@B2B_Next) 13 de junio de 2019